Research and methodology applied
As we where working on a real existing product for this project we decided to apply 4 research methodologies:
1. Desktop research to get a deeper understanding on how the fitness sector worked on Germany and gather some relevant data.
2. Using heuristic analysis method to check the paint points of the existing website.
3. Running some usability tests with real users, in order to understand their user flow through the existing page.
4. Do some surveys to validate if the data gathered was matching the results of the heuristic and usability tests. This validations will help us redesign a new implementation.